The Hindu Vs The Times of India: The Ad WAR

The Times of India, Chennai edition brought an ad some days ago with the tag line - Stuck with news that puts to sleep? Wake up to the Times of India. It was a hard hitting ad on all the newspapers committed to journalism.

 

The Times of India as seen by everyone gives more importance to all gossips and made up news only comparable to the INDIA TV. Now a days the size and number of pages in Bombay Times is increasing alarmingly and some days it is even bigger than the main Times.

On the contrary, the Hindu is one of the most respected newspaper with a tradition of publishing riveting articles. The Hindu is the first choice of all UPSC aspirants. UPSC remains one of the toughest exams to crack and its preparation includes all round knowledge even if means that the news are boring and that PUT TO SLEEP. Although it was observed that it has been pro-China and had a blind spot for DMK's wrondg doing and was considered a mouthpiece for A.Raja.


However it looks like The Hindu is rejuvenated under the new management. The latest ad campaign of THE HINDU displays the apathy of the youngsters towards society and the importance they give to not-so-important gossips of bollywood. They are very well executed and extremely effective ads and are being shared by the youth all over the internet on facebook and twitter.